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CSC (now DXC Technolgy)

CSC (now called DXC Technology) is a global provider of next-generation technology solutions serving public and private sector customers. Their particular focus is healthcare. Within the UK and Ireland, their solutions have been designed explicitly for customers with a particular set of requirements. But the focus is on delivering efficiencies and improving patient care across healthcare organisations.

CSC graphic typography style design

The Brief

CSC came to Bubble to work on several aspects of their marketing:

  • Flyers/Brochures – 4-8 page product release documents that needed to engage the audience and stay on brand message. These flyers/brochures were to be handed out at user group meetings and roadshows.
  • Banners & Exhibition Graphics – Stand up banners to be used at roadshows. To be product specific but on brand message. Exhibition stands varying in size from 3mx3m to 15mx5m. To be eye-catching and engaging.
  • Promotional Videos – Some traditional camera footage, some infographic.
  • Infographics & Icons – To be used in both printed and digital material, including software solution flowcharts, application icons, and details of products.

The Solution

We listened. We questioned. We discussed. And then we worked out the best way to engage the CSC audience via the various media we were being asked to work on.

CSC at Arab Health

Features

Benefits

FLYERS/BROCHURES: Professionally designed layout for case studies and product releases, ensuring that each product is highlighted whilst still supporting the brand messages A design and layout for each flyer/brochure that was consistent with other flyers/brochures and engaged the intended audience. A quality piece of marketing collateral for customers to take away from roadshows and user group meetings.
BANNERS/EXHIBITION GRAPHICS: Design and management of build of various exhibition stands, ranging from banners for 3mx3m to full shell schemes for 15mx15m. Superb exhibition graphics and project management for a diverse set of solutions, each time tailored specifically for the stand space and location, exhibition, target audience, and engagement required.
VIDEO: Product focused videos aimed at audiences such as NHS Trust administrators and IT staff, to software consultants Valuable video collection, each video tailored to a particular product and engagement outcome. A mix of traditional video footage and animated graphics. The videos were used on the web, USB sticks for handout, and on social media.
INFOGRAPHICS/ICONS: Design of infographics and software icons, sometimes as a result of a specific brief, sometimes as a result of brainstorming led by Bubble. Wide range of infographics and icons designed, including software flow charts and application icons for software products. Cleverly branded design for specific messages.