Social Media Management
Social Media Management – how can I utilise social media as a marketing channel for my business?
The world of social media is ever-growing and ever-evolving, but the one thing you can be sure of now is that it is everywhere and used by businesses and consumers alike. Whether it be for personal use to share photos and experiences or for businesses to promote and share news or company updates, Social Media is now a part of many people’s daily routines.
At Bubble, we can help you define your audience, build a strategy, and engage with them… your messages will be reaching your interested audience 24/7.
What to Expect When Working with Bubble on Social Media Management
At Bubble, we work with a range of businesses in different industries to fast-track their social media success. We discuss your overall marketing strategy and how we can incorporate social media to achieve your desired outcomes – whether it be growing your following, sharing more content, gaining more website traffic or growing your brand presence – and work on achieving these together.
We can build campaigns based on your goals and work with you to ensure we remain on track.
We’re based in the heart of Towcester, Northamptonshire, and work with businesses all over the UK – so contact us today to fire up your social presence, one post at a time.
Why is Social Media so Important for Businesses?
With a well-designed social media strategy, your business can build brand awareness, communicate with authority, enhance engagement, foster loyalty, and grow.
Our Social Media Management Strategies enable you to extend your reach, engage your audience with helpful content, and convert them into customers.
When it comes to social media management, we have skills and experience in all areas: strategy creation, campaign management, content creation, analysis and measurement. This is what leads to social media success for businesses.
Social media is a great brand awareness tool. Sharing news and updates on your company page is the perfect way to keep your business in the forefront of your customer’s minds.
With more visual social media platforms, such as Instagram and TikTok, there is an opportunity to create branded visual content that will be seen and shared, further enhancing brand awareness.
With excellent content creation, social media is the hook to guide potential customers to interact with you.
Our social media management skills and experiences mean we can create engaging posts that hook and connect your audience to your brand. This could be in the form of Top tips, industry updates, jargon explainers, product launches, special offers, interviews, and lots of striking video and imagery.
This type of content will catch the eye of your potential customers and draw them in – increasing your engagement and getting people involved in the conversation.
People and businesses regularly turn to social media for recommendations, product feedback, and information on a subject. Companies that have taken the time to build a strong social media presence benefit significantly by being the brand that comes to mind.
When you create new content for your website or to feature on other sites, Social Media is a brilliant tool for distribution. With Social Media, you can boost new content by sharing it on your social channels and getting it in front of your audience faster.
Through likes and shares, you can also reach a much wider audience.
When it comes to any marketing activity, it’s all about measuring the results. This can help you to understand what has worked and apply it to your next campaign. With Social Media, most channels have built-in analytics, making it easy to monitor which campaigns and posts are successful.
At Bubble, we take measurement and analytics seriously and produce a monthly report for each of our clients in an easy-to-read format.
Social Media Management – Utilising Different Channels for Success
Each social platform has different strengths and can be used for other purposes. For example – Instagram is great for building a brand, Facebook is a great place for recruitment, and TikTok is one of the best platforms for selling. Because of this, it’s important to tailor messages across different platforms.
1. Facebook
Facebook is one of the oldest social media platforms, which is still popular today. It was first created in 2004, although it wasn’t available to the public until 2006. It is one of the largest social media platforms and offers diverse opportunities for both individuals and businesses.
From a business perspective, Facebook allows you to create a business page where you can share updates, engage with customers through comments and messages, and run targeted advertisements.
2. Instagram
Instagram is a visual-centric social media platform. What started out as a place for friends and connections to share photos and updates on their lives quickly turned into the perfect channel for visual content of all types, such as infographics, adverts, Memes, etc., and short videos. Adding these media types turned Instagram into the perfect social media marketing channel.
When using Instagram for Business, you can showcase your products or services through high-quality images and videos. When managed effectively, it’s an ideal platform for building brand identity, engaging with followers through comments and direct messages, and leveraging influencers to promote products.
3. Twitter
Twitter has always been known for its real-time updates and concise messages. It was the first social media platform to use hashtags, although these are now recognised on various platforms.
For business, Twitter is useful if you are aiming to share quick news announcements or engage in conversations with customers. It’s valuable for customer support, trend monitoring, and establishing a brand’s voice.
4. Linkedin
Primarily a professional networking platform, LinkedIn has become known for connecting like-minded professionals from all over the world. For individuals, it’s also a great tool for looking for a new career.
From a business perspective, LinkedIn is ideal for B2B businesses or those targeting a professional audience. It allows companies to create a business page, share industry insights, connect with potential clients or partners, and recruit talented professionals.
5. Tiktok
TikTok is one of the newer social channels and is still rapidly growing. Its focus is short-form videos (although the allowable length is increasing regularly) and trending sound. TikTok is particularly popular among the younger audience and is regularly used by influencers.
The true potential of what TikTok can bring to the table is still unknown for businesses. However, it has been known to increase engagement, leading to increased sales and profit. If you want to utilise TikTok in your organisations, you can start by creating entertaining, engaging, and viral content to showcase products or services creatively.
Social Media Management from Bubble
Are you struggling to keep up with the ever-changing landscape of social media? Is managing multiple platforms, creating engaging content, and staying on top of trends eating up your valuable time? Look no further; Bubble has the experience and resources you need for successful social media management.
Social media platforms such as Facebook, Twitter, Instagram, TikTok and LinkedIn make it easy to post and share, but there is an art to it. You need to formulate a plan and create a schedule that aligns with your business and worldwide events. You need to make sure you are interacting and engaging with the accounts and brands which can help your account become more influential. Creating and sharing posts is just a fraction of good social media management.
It takes experience to get it right, but when you do, the return on investment is significant. And we can help you tap into that!
So, what are you waiting for? Contact Bubble today to discuss our options for social media management and beyond.
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