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Tahola – Virtual Design Partner

Tahola helps a wide range of organisations move faster, work smarter, and lead the way forward with the provision of Business Analytics solutions, that get real value from their data. They provide solutions, that help organisations make sense of their data and achieve business goals by providing elegant, accurate and timely insights, that enable informed decisions to be made.

The Brief

Tahola initially approached Bubble to work on a new microsite for one of their Business Analytics solutions – ‘TaholaCloud for Hospitality’. We worked together to create an engaging and informative way of bringing the solution alive. This was achieved through striking design and the use of animation to tell a user case scenario, relating to the adoption of TaholaCloud within a fictional Hospitality organisation.

Tahola were thrilled with the outcome of the Microsite design and the assets created for it have become synonymous with the solution now. Tahola wanted to create the same strong brand identity to the company as a whole and to the other solutions and services they provide. Tahola subsequently selected Bubble to become their ‘Virtual Design Partner’. Since the partnership began in November 2018, Bubble has provided a wide range of design services for Tahola and continue to work in partnership as their ‘Virtual Design Partner’ on a retained basis.

The Solution

For Tahola it was key that Bubble had a detailed understanding about their business, the solutions they provide and the markets in which they operate. We took the time to fully understand the company’s ethos to gain a detailed understanding of where the brand needs to be positioned and who its audience is.

By understanding the vision for the business, its mission, and the strategic goals, we started to work out how to link all that we’ve learned to the relevant solutions and brand and once we were confident in our understanding, we prioritised the design elements and got to work.

The core messages were:

  • A strong and bold personality
  • Innovative and proactive thinking
  • Data Integration Experts
  • Elegant and clean design
  • Dedication to professional and partnership approach
  • Make us stand out from the crowd
  • Reusable Assets from anything that is designed/created
  • Consistency in messaging and brand

Tahola Requirements

  • Solution Website – TaholaCloud for Hospitality
  • Printed Marketing Collateral for Events – containing digital elements within them
  • Animated Video/s
  • Adverts and Skyscrapers for Print and Digital
  • Infographics and Icons
  • Conference/Event Banners and Stand Design
  • Office Branding
  • Solution and Service Re-brand
  • New Corporate website

The Outcome

Bubble worked in close partnership with Tahola and held regular meetings to discuss ongoing and future projects to ensure that deadlines could be met. Over a very short period of time we have built up a strong working relationship and have become a trusted advisor and creator for the majority of Tahola’s design requirements. The relationship we have developed with Tahola really is a shining example of how providing Virtual Design to a company can add real value to the business. The partnership works particularly well because Tahola always come to us with interesting and innovative ways regarding, what and how they want to do things, allowing us to be creative and think outside of the box to provide new and exciting design ideas that make them stand out from the crowd.

Online Presence

WEBSITE: Design and build of a modern, sophisticated, but accessible website that clearly promotes the Tahola brand and their products and services, in an innovative and engaging way to include:

  • A central information hub for the company, offering news, details of products/services, and other marketing content.
  • A uniquely strong presence on the internet that reflects the messages, ethos, and aspirations of the company and engages proactively with its target audience.
  • A functionally useful website with the capacity to extend over time in order to respond to Tahola’s changing needs.

Branding, Print and Digital

FLYERS/BROCHURES: Professionally designed layout for case studies and flyers ensuring everything produced was consistent and in line with the brand messages. Quality marketing collateral for use online and at events and conferences.

BANNERS/EXHIBITION GRAPHICS: Design and build management of an exhibition stand, including banners and a full shell scheme. Superb exhibition graphics and project management for a diverse set of solutions, each time tailored specifically for the stand space and location, exhibition, target audience, and engagement required.

VIDEO: Product focused animated video aimed at the Hospitality Industry. The video was used on the web, linked via QR codes on printed flyers and on social media.

INFOGRAPHICS/ICONS: Design of infographics, solution and service icons, with cleverly branded design for specific messages and audiences, including designs created for a Tahola Office re-brand.

Tahola said after the project…

“Working with Bubble has been a delight, they always go the extra mile to understand our requirements. They really are a virtual extension to the Tahola Marketing Team and provide all of our design requirements from creating a stylish and elegant corporate website and fun and innovative solution Microsite, amongst many other creative design projects. We wanted to stand out from our competitors and Bubble have certainly helped us to achieve that. It’s so important to be able to get on with the people you partner with and we really feel we have developed our relationship over a short period of time and see Bubble as a trusted partner, not simply a supplier”.

 Leigh Baillie – Marketing & Communications Director, Tahola

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