The Tapper brand had been operating for over 30 years. During that time it had built up an excellent reputation for quality workmanship, reliability, and a breadth of scope that covered all aspects of an interior fit-out. This was a superb foundation for any brand, however the branding itself was beginning to slip behind the times and look dated.
As the business had developed over the decades, the types of work it was carrying out had expanded and its client base had extended significantly. The innovative, proactive approach of the company was no longer being fully reflected in the long-standing version of the brand, and a bit of a pep up was required.
Tapper challenged Bubble to develop a new brand identity for the business that reflected their now modern, clean, and bold approach. Tapper is a business that keeps up with the times and pushes boundaries, so branding that would work effectively across a range of platforms such as digital channels and social media, as well as more traditional printed collateral, was important. Everything needed to sing innovative thinking and focus on customer service.
At Bubble, we can’t start working on a brand until we fully understand what the company’s ethos is, where the brand needs to be positioned, who its audience is. The only way we can reach this point is to sit down with a client and discuss their beliefs and values and how they’d like the personality of the brand to be reflected in the market. Even aspects such as how staff answer the phone come under consideration. We leave no stone unturned.
Once we have a proper feel for this, plus the vision for the business, its mission, and the strategic goals, we then start to work out how to link all that we’ve learned to the relevant products and brand.
Having spent time discussing and fully understanding the ethos, values, and messages that run through Tapper like marbling, we set to work.
We created a detailed set of brand guidelines outlining the use of the logo, fonts, and colour schemes that could be used across a wide range of marketing platforms. We then reviewed the tone of voice of the language used across the board. This included web copy, brochure wording, case studies, and social media posts. We also visited various locations to ensure new photography and imagery could be used to reflect the modern, innovative approach of the brand.
Overall, the design and development of the new elements above has brought about a full refresh of the Tapper brand. Any business that is 35 years old needs to review its positioning and branding periodically. Expertise and experience are definitely important but up-to-date innovative thinking is too, and sometimes the two message strands can conflict with each other. Having modernised all the marketing elements, freshened and simplified the look of each one, and reviewed the messages, the Tapper brand is now superbly placed to forge forward into the next decade reaching an expanded audience with a forward-thinking approach.
“This year Tapper celebrates 35 years in business, having worked with Bubble as a trusted design partner for the past 10 years we recently commissioned them to develop and design a re-brand, that was a tuned to our style and offering today. The brief was to have something clean, fresh and contemporary in a style that could be trusted, Bubble embraced this and delivered an exciting new brand that was in keeping with our vision and we are delighted with the results”.
Mike Tapper – Managing Director, Tapper