Digital Marketing
Digital Marketing includes various activities which promote your business or organisation online.
Digital messages are everywhere… and seen by many. From lively videos, to fun animations, engaging social media posts, interesting articles, informative updates, and cleverly crafted ads and emails, they’re out there 24/7; building brands, engaging audiences, and making sales.
Whether you’re promoting an event, launching a product, or simply seeking to convert existing customers… Digital Marketing will include a channel for your consideration.
Think websites, mailshots, and social media. Think winning videos, eye-catching animations, and instructive articles. Because if you’re keen to boost your online presence and connect with your market to increase your bottom line, you cannot leave it to chance. Investing in Digital Marketing is the way forward.
With a well-designed digital marketing strategy and plan, we’ll help you build your business.
Find out more details about Digital Marketing by reading our blog – What Is Digital Marketing?
Core Digital Marketing Services
Google Ads / PPC
Targeted campaigns, instant flexibility, and complete budget control; pay-per-click can offer you a swift return on investment with trackable results.
Social Media Management
Define your audience, build a strategy, and engage with your audience, 24/7.
Email Marketing
Targeted engagement with a measurable response.
Animation
Creatively use your logo, colours, and brand images to create an engaging animation that will keep your brand at the forefront.
Videos
Bring personality to your brand with engaging collateral that can be used in many ways.
Blogging
Build confidence in your brand, attract new customers and inspire existing ones.
The Process
Digital marketing is all about what, when, and where; the right content shared at the right time on the right channel. Pulling all three together requires knowledge, experience, and detailed analysis of what’s working, what’s not, and why.
As with all Marketing types, your focal point is must always be your audience. Who are they? What are their interests and challenges? Where do they connect? We can help you understand and identify who you’re trying to engage with, spot opportunities, and map their buying journey from first listening to conversion. We can also create a targeted channel plan tailored specifically to your market and business offering.
From your website content, to social media, to Google Ads, to email campaigns… We’ll pull all the strands into a cohesive Digital Marketing strategy that works towards your business goals.
Well-crafted imagery, meaningful downloads and infographics, expertly edited videos, and informative articles; we can provide all the necessary engaging content you need to make your digital marketing campaigns a success… And we can manage those campaigns too.
To ensure your digital marketing strategy returns results, we will optimise all creative avenues and devise a content plan that packs punch. We’ll track trends, seasonal influences, and the latest market updates, so your messages hit the spot with every point of contact.
From designing, building, and implementing email campaigns, to managing social media channels and online advertising, we will make, monitor, and manage your digital footprint to maximise your reach.
The key to a successful digital marketing strategy is to ensure that measurement, analysis, and feedback takes place after every campaign. You have to look at the metrics, analyse the results, and work out what to change to improve the outcome of your next initiative. Test, learn, refine.
To achieve this, we agree set KPIs and objectives with you at a both a strategic and campaign level. We will review your market and benchmark your competitors, not just at the beginning but on an ongoing basis too. And we will analyse the data we gather after every campaign and provide insight and recommendations.
To ensure your digital marketing strategy and plan work towards your business goals, we will review, fine tune, and adjust for success.
Want your marketing to deliver, engage, and make a return?
Call 01327 223808. Your success matters to us.
Sandwell UK – The New Marketing Team
Taking on the role of the marketing team and being accountable for ensuring the business is proactive in its marketing efforts.
M² Digital Marketing
A full digital marketing, branding and social media project.
Essendon Digital Marketing
A full digital marketing, website maintenance and social media project.
Related Blog
The Importance of SEO In Digital Marketing
Why should your business invest ing SEO?
Related Services
Looking for something more specific? A new website? A brochure? Branding review? Check out our related services to find out more…
Website Design & Development
Want your online presence to build your bottom line? You need a website that works hard FOR you 24/7.
Graphic Design
Want your messages to be memorable? You need material people can feel, read, pass on, and keep.
Branding
Want your brand to stand out, connect, and engage? You need a brand shaped by the right values that differentiates itself.