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Hologic

Hologic is a leading global healthcare and diagnostics company. They are passionate and resolute in their purpose, which they call The Science of Sure. This ethos is extended throughout their core offerings: Breast & Skeletal Health, Diagnostic, GYN Surgical and Medical Aesthetic Solutions. They strive to make advances toward greater certainty for their customers by providing them with cutting-edge technology that makes a real difference. They believe it is their responsibility to offer their customers ever-greater certainty – what Hologic refer to as progressive certainty – by pushing the boundaries of science.

Hologic Inside Track Newsletter

The Brief

Hologic came to Bubble to work on several aspects of their marketing:

  • Websites – For exhibition events, e.g. ECR 2018. The brief was to design and build each website to create interest in the specific event. Often multilingual.
  • Adverts – For publications like RAD, as well as on the web
  • Roadshow agendas – To be provided in PDF format but also to be printed
  • Roadshow banners – Designed for each particular roadshow
  • Digital collateral – Product focused email banners with animation to catch the eye and promote that product and event
  • Multilingual product documents – A4 or letter, in PDF and print

The Solution

We listened. We questioned. We discussed. And then, over time, we drew on our research and knowledge of Hologic to provide them with different collateral as and when it was required.

Hologic ECR Website

Features

Benefits

WEBSITES: Feature rich WordPress websites designed to promote different events, including the WordPress content management system. Striking websites, with an easy to use content management system to facilitate regular updates of what is going on at each exhibition and daily agendas etc.
WEBSITES: Responsive website design. Website automatically adapts how web pages display according to the screen size and settings of the device a user is using. This keeps Google happy, and makes it easy for a web visitor to use the site.
WEBSITES: Multilingual sites Hologic able to provide information in multiple languages to suit their global customer base.
WEBSITES: Registration facility To enable visitors to register to go to each event.
ADVERTS: Design of various adverts on a regular basis for both printed publications and the web. Fast response to requests from Hologic to design adverts when required. Animation included to catch the eye and create interest.
AGENDAS FOR ROADSHOWS: Design and creation of the agenda for each roadshow. Provided in PDF format for email distribution and print. Fast service. On brand and product message each time.
BANNERS FOR ROADSHOWS: Design of banners to be used at roadshows  Professionally designed banners that reflect the brand and specific roadshow messages.
DIGITAL COLLATERAL: Animated email banners designed specifically per product/event. Eye catching, animated email banners that promoted a particular product or event.
MULTILINGUAL PRODUCT DOCUMENTS: Either A4 or Letter (depending on global location) to be printed and handed out.  Professionally designed product sheets in various languages to suit Hologic’s global customer base.